Direction of the Company Avid Technologies Inc Essay

Direction of the Company Avid Technologies Inc - Essay Example From the aforementioned arguments, it is clear that the scope of the organization’s business for development is bright as the efficiency of the organization to develop digital media for not only commercial purposes but also for marketing communication opens the doors for corporate business development for the organization. This is in line with the arguments of Gerry Johnson and Kevan Scholes 92003)who say that the level of innovation retaining the core business strategy will leverage competitive advantage and new market development for an organization. The company’s involvement in the marketing communication and its position in the games industries are the key areas for development to accomplish for future development. The key objectives set above can be measured against the company’s accomplishment in the form of market share for the organization in the aforementioned market segments. The company generates revenue mainly through the production and distribution o f digital media to clients in the film industry, games industry and other media related commercial business markets. The fact that the company pioneers in the postproduction media management and manipulation of the video in using a computer are the key to the company’s revenue generation. The range of products sold by the company mainly depending upon the requirements of the customers and their specific needs with respect to the projects they handle like the movies and visual effects for a given movie project makes it clear that he company’s core strategy of producing, managing and distributing digital media is the generator of revenue for the  organization.